Young Communication Scholars Workshop

The workshop is an opportunity for undergraduate students to hear what's happening around the public relations profession as they connect with peers and industry leaders, gain skills set, leadership skills and networks to navigate their professional community. This one day workshop brings you bite size ‘tested and tried skills’ on  PR creativity, strategies and tactics required of successful PR performance in the 21st Century. Although designed for undergraduate students pursuing studies in corporate communication, the workshop is also ideal for fresh graduates and/or entry level practitioners who wish to continuously benchmark and be in step with PR & Communication trends.

November 16, 2015
At Daystar University, Nairobi

Monday 16 November, 2015  
Time Agenda Speaker Venue
07:30 - 08:45 Registration WCPREE Secretariat Daystar auditorium (all sessions)
09:00 - 09:30 Official opening by Ministry of Education
Welcome and introductions
Workshop Convener- Jane Gitau  
Key note opening addresses    
09.30 - 10:00 Inspiring a vision for new communication leaders as they fulfil their role as PR practitioners in the 21st century Alan Hilburg  
10:00 - 10:30 Requisites for professional success: Research for PR & Communication Strategies Francois Van Dyk  
10:30 - 11:00 Tea/Coffee Break /Official Photograph  
Beyond University: Soul Searching & Nurturing your Career  
11:00- 11.45 Beyond University: Soul Searching & Nurturing your Career Johnson Mwakazi  
11:45 - 12:30 Leadership – managing and meeting expectations Cosma Gatere  
12.30 – 13.30 Lunch  
Diversification and Specialisation in PR & Communication Management  
13.30 -14.00 Celebrity & Sports PR Justin Green  
14.00-14.30 Social Reporting & Business Sustainability Chris Skinner  
14:30 - 15.00 PR in the Digital & Social Media sphere Bruce Stuart  
15:00 - 15:30 Workshop wrap up, resolutions and closure Workshop convener  
15.30 Tea break    
19:00 WCPREE Welcome Reception at KICC  


2015 WCPREE Partners

Premier Partner:

Government of Kenya

Platinum Partners:

Ministry of ICT, KICC

Diamond Partners:

Communications Authority of Kenya

Gold Partners:

Magical Kenya

Silver Partners:


Bronze Partners:

Ornico, Vivo Energy, GSK, KAA, Daystar University, KPA

Associated Partners:

Brand Kenya Board, National Museum of Kenya, KEPSA, KQ, KWSTourism FundUniversity of Nairobi 

Welcome Reception Partner:


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