Main Conference

Tuesday 17 November, 2015
At Kenyatta International Conference Centre (KICC), Nairobi 

Time Topic Speaker Venue
09.00-10.00 Welcome WCPREE Networking Coffee & visit exhibitions    
10.00-10.30 Entertainment    
10.30-11.00 Welcome address from WCPREE 2015 Co-Chairs
Opening Address: “Public Relations in Emerging Economies”
Jane Gitau: Chairman of the Public Relations Society of Kenya (PRSK)
Prof Gregor Halff, Chair, Global Alliance for PR and Communication management.
11:00-11:30   Official opening plenary conversations – Country Vision Deputy President of the Republic of Kenya, H.E. Mr. William Ruto Amphitheatre
11.30- 13.00 Plenary Session: Achieving sustainable development in emerging economies through effective public relations Paul Holmes Amphitheatre
The state and responsibility of public relations and communication in emerging economies Esther Cobbah  
Positioning emerging economies in the global sphere Thebe Ikafelang  
Aligning PR/Communication to support Country Vision Lord Peter Selwyn Chadlington  
13.00-14.00h Lunch Break    
14.00-14.20 Plenary Session: Key Note Address: Parameters of sustainable development in emerging economies Dr. Michael Hopkins Amphitheatre
14.20 -15.10 Panellists:    
  1. Defining PR & Communications strategies to drive sustainable development
Yomi  Badejo-Okusanya  
  1. Media as a key partner in achieving sustainable development
Prof Levi Obonyo  
15.10-15.30 Tea/Coffee Break   Tsavo Ballroom
15.30-17.00 Breakaway Parallel sessions :    
  1. Country branding for economic development
  Aberdares Hall
  1. Celebrity and Sports PR for country branding
Justin Green  
  1. Reputation Management
Robyn de Villiers  
  1. Transformational leadership as a catalyst to development in emerging economies
Cheryl I. Procter-Rogers  
  1. Developing solid leaders in the liquid world: The communicators competencies
Alejandra Brandolini  
  1. Key drivers of innovation and change in emerging economies
  Lenana Hall
  1. Communicating new agricultural technologies & approaches in emerging economies
Qureish Noordin  
  1. Health: Communicating for healthy societies
Dion Benetatos  
  1. Research and Development in Africa and how media can influence the agenda for governments to invest it
Dr. Moses Alobo  
  1. Education: Communicating education as a driver of change and innovation
Dr. Wole Adamolekun  
  1. PR as a driver of SME’s growth in emerging economies
Dr. Rotimi Oladele  
17.00-17.30h Coffee Break and Networking Game Amphitheatre Foyer

Wednesday 18 November, 2015

Time Topic Speaker Venue
09.00 - 09.30 Plenary session “Peace & Security: A prerequisite for Stability and Economic Growth” Amina Mohammed Amphitheatre
09.30 – 10.10 Panellists    
  1. Dealing with the biggest crisis of our time- Terrorism
Abbas Gullet    
  1. Divergent/negative impact of terrorism: A case study of tourism slump in Africa
Senator Hassan Omar  
  1. Security, Migration and Africa's Image: A Challenge‎ for the Continent's Public Relations Practitioners
Dr. Bala Muhammed  
  1. Disaster communication
Oscar Victor V. Lizardo  
10.10 –11.00 Plenary session: Specific Challenges in Communication in Emerging Economies   Amphitheatre
  1. Using communication to enhance socio-economic growth in emerging economies.
Chris Skinner  
  1. How companies working in emerging economies communicate with diverse communities - including expat and migrant workers, local communities and governments
Alex Malouf  
  1. Sustainable development and ethics in business
Dr. Kendi Kinuthia  
11.00-11.20 Tea Break   Amphitheatre Foyer
11.20-13.00 Breakaway Parallel Sessions –    
  1. The nexus between practice and academia; how does academia inform practice?
Dr. Wole Adamolekun Aberdares Hall
  1. Fundraising and cause communication
Amith Prabhu Lenana Hall
  1. The power of communication in leadership
Cheryl I. Procter-Rogers Taifa Hall
13.00- 14.30 Lunch Break   Tsavo Ballroom
14.30-15.00 Plenary Session: Information, Communication & Technology as drivers of development  in Emerging Economies  Dr. Fred Matiang’i Amphitheatre
15:00- 15:50 Panellists    
  1. Technological innovations for economic growth: the case of Mpesa.
Dr. Tonny K. Omwansa  
  1. The place of Digital and Social Media
Michael Wronski & Bruce Stuart  
  1. Technology and the Emerging Economies
Dr. Nyanchama Matunda  
15.50-16.30 Conclusion of WCPREE Jane Gitau/Prof. Gregor Halff  
16.30-17.00 Closing speech: Emerging Economies, Last Frontiers Dr. Fred Matiang’i  
17.00- 17.30 Coffee Break and Networking Game   Amphitheatre foyer


2015 WCPREE Partners

Premier Partner:

Government of Kenya

Platinum Partners:

Ministry of ICT, KICC

Diamond Partners:

Communications Authority of Kenya

Gold Partners:

Magical Kenya

Silver Partners:


Bronze Partners:

Ornico, Vivo Energy, GSK, KAA, Daystar University, KPA

Associated Partners:

Brand Kenya Board, National Museum of Kenya, KEPSA, KQ, KWSTourism FundUniversity of Nairobi 

Welcome Reception Partner:


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