Communication Scholars & Practitioners Roundtable

Carefully put together by leading practitioners and scholars in the field of public relations and communication management, the Roundtables will take place on Monday November 16, 2015. Featuring group discussions, panel and plenary sessions, the Roundtables theme is: Bridging Theory & Practice. There is argument to suggest  disconnect between theory and practice for many professionals working in public relations and communication management practice. The theme is influenced by the Global Alliance for Public Relations and Communication Management research and shared information to examine the possibility of identifying or developing a global educational standard for the practice. Presenters and participants will explore the link between theory and practice to determine the impact this has in preparing market ready communicators and excellent practice performance. 

November 16, 2015
At Daystar University, Nairobi

Working with universities, the Academic Colloquium is a major component of the WCPREE, it brings together leading academicians and researchers as well as practitioners in the PR and Communication field to interrogate and contribute to conference outcomes.

 Monday 16 November, 2015  
Time Agenda Speaker Venue
07:30 - 08:45 Registration & Coffee    
09:00 - 09:30 Official opening by Ministry of Education Welcome and introductions Education Cabinet Secretary, Republic of Kenya Daystar Auditorium
Bridging Theory and Practice    
9:30 -10.45 Key Note address: Preparing Innovative & Market Ready Communicators Prof Faith Nguru Council Room
Response from academia Dr. Wole Adamolekun  
Prof. Gregor Halff  
Response from practitioners Alejandra Brandolini  
Esther Cobbah  
Robyn de Villiers  
10:45 – 11:00 Plenary: Preparing Innovative & Market Ready Communicators: Issues Identification/Resolutions  
11:00 - 11:30 Tea/Coffee Break / Official Photograph  
Underpinning Practice to Theory – a world view  
11:30 - 12:30 Plenary submissions:
Panellist 1: Speaker from American
  Cheryl I. Procter-Rogers Council Room
Panellist 2: Speaker from Europe Jose Manuela  
Panellist 4: Speaker from Africa Dr. Rotimi Oladele  
Panellist 5: Speaker from Asia Amith Prabhu  
12:30 - 12:45 Plenary: Underpinning Practice to Theory: Issues Identification/Resolutions  
13:00 - 14:00 Lunch  
Towards a global curriculum  
14:00 - 14:30 Plenary Session: Benchmarking and setting standards Prof Gregor Halff  
14:30 - 15:15 Breakaway Group Work Sessions: Achieving a unified global curriculum for the PR & Communication Management practice Group 1: Strengths & Weakness Group 2: Opportunities, Threats Group work roundtables Group 1: Council Room   Group 2: Roof top
15:15 - 15:45 Tea/Coffee networking break All  
15:50 - 16:30 Breakaway Group Work plenary presentations x 2 Group Chairmen  
16:30 - 17:30 Towards a global curriculum: Issues Identification/resolutions, and closure

Roundtable Convener

Council Room
17:30 - Departure at leisure from Daystar All  
19.00 - WCPREE Welcome Reception at KICC All  


2015 WCPREE Partners

Premier Partner:

Government of Kenya

Platinum Partners:

Ministry of ICT, KICC

Diamond Partners:

Communications Authority of Kenya

Gold Partners:

Magical Kenya

Silver Partners:


Bronze Partners:

Ornico, Vivo Energy, GSK, KAA, Daystar University, KPA

Associated Partners:

Brand Kenya Board, National Museum of Kenya, KEPSA, KQ, KWSTourism FundUniversity of Nairobi 

Welcome Reception Partner:


Latest Tweets